See a project in action

From blank page to 90-day launch plan. One project. One afternoon.

A marketing director uses Virgil to build a complete go-to-market plan with budget, channels, calendar, and content briefs. Everything in one workspace, with an AI that has read all of it.

Step 1 · Set up the project

Create a project. Add the team.

Sarah creates a "Q3 Product Launch" project in Virgil and adds every person involved in the campaign. Internal stakeholders get a folder for notes, context, and files.

Virgil — Q3 Product Launch — Stakeholders

Everyone who touches this campaign. Notes, context, and files scoped to each person.

Sarah Kim

internal

Marketing Director · Acme SaaS

16 entries in dossier

Diego Morales

internal

Content Lead · Acme SaaS

9 entries in dossier

Lisa Park

internal

CMO · Acme SaaS

7 entries in dossier

Step 2 · Build the strategy document

Draft the plan. Let the context do the heavy lifting.

Sarah drops in the product brief, last quarter's campaign report, and two competitor analysis PDFs. Then she opens the Document tool and asks Virgil to draft a strategy outline. Because the files are in the project, Virgil reads all of them and builds the doc from real context, not generic templates.

Virgil — Q3 Product Launch — Document

Q3 Go-to-Market Strategy

1. Market Positioning

Differentiation against Competitor A and B, based on speed-to-value and onboarding simplicity.

2. Target Personas

Mid-market ops leaders (50-200 employees), individual contributors frustrated with current tooling.

3. Competitive Landscape

Feature parity grid pulled from uploaded competitor analysis. Three gaps to exploit in messaging.

4. Channel Strategy

Paid search, LinkedIn, content/SEO, email nurture, two industry events.

5. Budget Allocation

$21,500/month across five channels. Detailed breakdown in the budget table.

Step 3 · Connect Google Workspace

Campaign data flows in. No copy and paste.

The project connects to Google Workspace in one click. Calendar events, budget spreadsheets, and vendor email threads sync into the project automatically. Virgil does not replace Google Workspace. It reads it the same way it reads your documents and notes, so the agent has the full picture.

Virgil — Q3 Product Launch — Integrations

Google Workspace

Connected · Acme SaaS (Q3 Product Launch)

Live

Calendar events

Sheets

Email threads

Scoped to this project only. Other projects cannot see this connection.

Step 4 · Build the channel budget

The budget is a file. Every tool can read it.

Sarah opens the Table tool and builds the channel budget. The table is a file in the project (table.json), so it informs the strategy doc, informs the calendar, informs the content briefs. The budget talks to the plan. This is cross-tool context.

Virgil — Q3 Product Launch — Table

Channel	Monthly spend	Expected CAC	Notes
Google Ads	$8,000	$45	Brand + competitor terms
LinkedIn	$5,000	$72	Decision-maker targeting
Content/SEO	$3,000	$28	Blog + landing pages
Email	$1,500	$12	Nurture sequences
Events	$4,000	$95	Two industry conferences

Step 5 · Create the campaign calendar

Thirteen weeks. Every milestone tracked.

Sarah builds the 90-day timeline in the Checklist tool. Each milestone maps to the strategy doc and the budget table. When she checks off a phase, the whole project knows where the campaign stands.

Virgil — Q3 Product Launch — Checklist

Week 1-2: Finalize positioning and messaging

Week 3-4: Launch landing pages and ad creative

Week 5-6: Begin paid campaigns

Week 7-8: First content series published

Week 9-10: Mid-campaign review and optimization

Week 11-12: Conference prep and event marketing

Week 13: Campaign wrap and Q4 planning

Step 6 · The payoff

LinkedIn is over budget but outperforming. Sarah asks Virgil what to do.

Six weeks in, the numbers are mixed. LinkedIn spend is 40% over plan, but the cost per acquisition is beating every other channel. Sarah does not want to guess. She asks Virgil, which has read the budget, the strategy doc, the calendar, and every email in the project.

Virgil on Q3 Product Launch

We are over budget on LinkedIn by 40% but the CAC is better than Google. Should we reallocate?

Good question. Here is what the project says. The budget table shows LinkedIn at $5,000/month with a $72 CAC, and Google Ads at $8,000/month with a $45 CAC. But if LinkedIn is actually converting at a lower CAC despite the overspend, the effective cost per customer is better there. Your strategy doc lists "pipeline quality over volume" as a priority, and Lisa emailed on June 4 saying, quote: "I would rather close 20 right-fit accounts than 50 that churn in 90 days." The calendar shows conference spend has not hit yet (Week 11-12), so there is room in the overall quarterly budget. My recommendation: shift $2,000 from Google Ads to LinkedIn. Hold the event budget until conference registration opens. That keeps you within the quarterly total while leaning into the channel that is delivering better quality pipeline. I can update the budget table and draft a memo to Lisa explaining the reallocation. Want me to do both?

Update the table and draft the memo.

Done. The budget table now shows Google Ads at $6,000/month and LinkedIn at $7,000/month. Quarterly total unchanged. Here is the memo for Lisa: "Hi Lisa, quick update on Q3 channel performance. LinkedIn is outperforming Google Ads on pipeline quality, with a lower effective CAC despite higher spend. We are shifting $2K/month from Google to LinkedIn to lean into what is working. Event budget stays untouched until conference registration opens in Week 11. Net quarterly spend is unchanged. Happy to walk through the numbers if you want a deeper look." Want me to adjust the tone or add data?

The project is the brief.

Sarah goes on vacation. Diego opens the project and has the full plan on day one. The budget, the strategy, the calendar, the vendor threads, the CMO's priorities. All of it.

The budget table talks to the strategy doc talks to the calendar. Every tool sees every other tool. Nothing is siloed. Nothing is lost. This is truly your spreadsheet talking to your document while using them to create your presentation.

This is not a marketing tool. It is a workspace where the plan lives and an AI that has read all of it.

This is one campaign. Imagine a calendar full of them.

Every campaign, every launch, every quarter. One workspace. Virgil is available now.

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